About Maya Delorez

Swedish Equestrian Innovation

Founded by Madelene Törnblom, Maya Delorez is a Swedish equestrian brand that emerged from the visionary quest for functional, sports-friendly riding attire, seamlessly blending the equestrian lifestyle with a harmonious balance of comfort and aesthetics. Our vision is to become the world's leading equestrian brand, setting the standard for excellence and innovation in the industry.

Since our inception in 2018, Maya Delorez has redefined equestrian fashion by merging conventional methods with cutting-edge techniques and innovative materials. Our commitment lies in the creation of timeless staples that transcend seasons, ensuring accessibility for all riders, not just a select few.

Behind the Brand

Madelene is the CEO and founding director of Maya Delorez. Raised in a small town near Uppsala, Sweden, Madelene's journey into entrepreneurship began at the early age of 21 with a vision to create something big. Despite lacking prior experience in business or fashion design, her passion for horses and a desire to innovate led her to establish Maya Delorez.

Swedish Equestrian Innovation


A thriving community of over 200K dedicated followers.

For all Equestrians

Worn at World Cup shows and local riding clubs alike.

Fashioned for Function

Innovative and timeless products designed to last.

Madelene’s Story

“Growing up in a small town with a close family has truly shaped my life and made me the person I am today. I am very blessed to have had this childhood and the support from my family because they gave me the stepping-stone to always believe in myself. From the start, I was never the typical girl playing with dolls, I have always been obsessed with horses.  

As I look back today, I think about the impact that horses had on my early life. Training, competing, and taking care of horses was a huge responsibility and taught me the power of discipline. From waking up early to taking care of the horses, it’s not something you do once or twice a week; it’s an everyday job. Completing these daily tasks taught me how to handle difficult situations, communicate, solve problems, and, most importantly, never give up. So having those life lessons early on gave me the advantage to have a strong work ethic and push me towards my goals. 

I started Maya Delorez when I was 20 years old. Some may question how you know what your dream is at such a young age. But I truly always knew that I wanted to be a part of the equestrian community in some way. I just needed to find the right fit for me and my path was Maya Delorez. Starting it was a big risk, I invested everything that I had. And to be honest, throwing myself out there without any experience or knowledge of running a business was a bit scary. But my vision was so clear from the start: I wanted to create one of the world’s leading equestrian brands. I decided to give it 100 percent and today I can honestly say that it’s the best decision I’ve ever made.

Running a global brand is extremely similar to how athletes train for competitions. Early mornings and late nights, all year round. It’s all about the hustle mentality because nothing comes for free, and you have to be willing to give it your all. Today we are shipping to countries all around the world and it feels so surreal to see people from all around the world wearing our products.

 It’s crazy to think about how this idea started just a few years ago and that it’s now a global brand collaborating with big profiles that I have looked up to. Our main goal is to make Maya Delorez the leading equestrian brand in the world and together with our community I’m sure we’ll make it.”

“We want to set trends, break new ground and challenge old thinking patterns. We’re ready – are you?”

Madelene Törnblom